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Writing

Notes on content, SEO, and growth — straight from the work.

The real reason your blog isn't ranking — and what to do about it★ Featured7 min
ShomikApr 24, 2026

The real reason your blog isn't ranking — and what to do about it

It's almost never the keywords. It's almost always the architecture. Here's how I diagnose ranking issues in under an hour.

SEOContent Strategy
The case for editorial calendars over content sprints★ Featured9 min
ShomikApr 18, 2026

The case for editorial calendars over content sprints

Sprints burn teams out and produce one good month followed by silence. Editorial calendars give brands a steady, dependable presence. Here's how I run one.

Content StrategyEditorial
Writing for search without sounding like a robot★ Featured6 min
ShomikApr 9, 2026

Writing for search without sounding like a robot

SEO copy doesn't have to be soulless. Here's how I write for both search engines and humans without sacrificing voice.

CopywritingSEO
Why short-form social won't replace long-form for B2B5 min
ShomikMar 30, 2026

Why short-form social won't replace long-form for B2B

TikTok-isation of content is fine for awareness. The conversion still happens in 1500-word essays. Here's why.

B2BContent StrategySocial
The content system I actually use to manage 5+ clients8 min
ShomikMar 20, 2026

The content system I actually use to manage 5+ clients

Notion, a calendar, three repeating templates, and one weekly review. The whole stack, with screenshots.

ProductivityWorkflowContent Ops

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